Don't quit your job, bet your savings, or buy more certifications. You can start with what you have, & where you are, today!


Are you wondering how to better monetize your IT super-powers? 

Here's a couple of secrets:

  1. You are someone else's expert.
  2. That "Someonewill pay you for your expertise; and
  3. They're waiting for you to tell them you're available to help.


In the simplest of terms, that's business: Someone (the customer) paying you (the expert) to solve a problem for them (the service).

Now, depending on your level of expertise, your customer can be anyone from a local senior with a stuck mute button on their laptop, to an IT company requiring a specialist AWS consultant. And your payment for service can range from $60 to $600,000 (or even more). It depends on the problems you can solve and how effective you are at telling future clients you're available to help.


Just like IT, business is both a science and an art. You already know enough just from reading the above paragraphs to start your life as an entrepreneur - just tell enough people what you do, and someone will hire you. But obviously there are secrets to fast-track your success. That's where we come in.

Designed for your circumstances

Has your success as an employee meant an increased demand on your time? The Profit Society Business Start-up Program helps you start a business without quitting your job!


Starting a business is as easy as using your existing skills to begin serving clients part-time. Grow your revenue and reputation as an independent service provider until you have the financial security - and the job satisfaction - you desire as an entrepreneur.


Leverage YOUR skillset


IT covers a wide range of services. Whatever your specialty, there's a customer base waiting for you to serve them with:

  • Network design or implementation
  • Corporate scale architecture
  • Cyber-security advice
  • Hardware repair
  • L1 tech support


A step-by-step system


The Profit Society SMART Start System walks you through your start-up journey piece by piece. By focusing on one element of entrepreneurship at a time, you have the chance to not only learn the art of business, but also systematically assemble your service-based enterprise.


✔ Creating a compelling brand identity 

✔ Detailing your niche target market

✔ Articulating a clear service offer

✔ Crafting a powerful proposal

✔ Building a loyal client list

✔ Maximising Profits!


Choose a Pricing Option

"I had the pleasure to work with Duncan on the SMART(r)Evolution program. During the program Duncan was the coach every business owner loves to have. His experience and skills along with the program definitely helped us to be on the right track to systemise our end-to-end processes. When you work with him you’ll find out that he helps you organising your thoughts like putting puzzle pieces together to see the bigger picture. I highly recommend working with him."


- Mouaz Alnouri, Principle, SkilledField